ARE Coronation Street stars bitter about losing out again to EastEnders at the National TV Awards?
That’s what one paper has reported today. But it’s wide of the mark.
Tina O’Brien (pictured), who plays Sarah Platt, and her boyfriend Ryan Thomas (Jason Grimshaw) were among many Corrie cast members at the Royal College of Art post-awards party, which they are said to have “snubbed”.
Disappointed? Certainly. But bitter? That’s not a word I’d use.
Even so, ITV bosses are said to be angry that both Corrie and Emmerdale were beaten by the clearly below par BBC1 soap.
One “ITV source” is quoted as saying: “It’s just so upsetting as EastEnders has a younger audience and they vote by text – while Corrie’s audience are a bit older and don’t really get to grips with that.”
In fact, I’m told that the largest majority of votes were cast this year online, which again appears to put the Manchester soap at a disadvantage.
Younger EastEnders fans, particularly teenage girls, may be more organised via web messageboards, forums, chat rooms and networking sites like MySpace when compared to Street viewers.
The end result is more online votes for the Albert Square residents, as well as via text and phone.
As the National TV Awards are voted for by the public, the categories are for “Most Popular” rather than “Best”.
But then we already have another voting system along those lines. It’s called the ratings. And going by the viewing figures, Corrie is the clear winner.
The NTA also has another major problem.
Take a look, for example, at the Most Popular Drama nominations at the Royal Albert Hall on Tuesday night.
Doctor Who took the award ahead of Bad Girls, Desperate Housewives and Lost.
David Tennant and co may well have deserved to win in any event, but – again – fans of the BBC1 sci-fi revival are among the most active and organised on the web, with very professional fan sites dedicated to the show.
So the Time Lord is always going to have an advantage when it comes to fans motivated to vote.
But look again at the Most Popular Drama shortlist.
Both Life On Mars and Bleak House are missing. And they were, without any doubt, two of the most popular drama series of the last year.
It’s time for the NTA to take a reality check.
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