ITV say no final decision has been made about its future.
But it’s plain this morning that Coronation Street star Antony Cotton’s teatime chat show has been axed.
Having said that, fans of the talented Bury actor need not despair.
Antony, 32, is set to return with a new format later this year.
And he’s said to be firmly in the plans of ITV1’s daytime controller.
Antony hosted 25 editions of his teatime talk series last year.
That Antony Cotton Show, recorded at ITV Granada’s Manchester studios, began in August with two million viewers.
But ratings for the mix of celebrity chat and games later fell to around 1.1m in the face of Channel 4 hit Deal Or No Deal.
ITV is now talking to the Corrie favourite about a number of other ideas, including a possible game show, aside from his role in Weatherfield.
An ITV spokesman told me earlier today: “Antony is seen as a real talent within ITV and he is certainly in our plans for future daytime projects, whether that be game shows or other formats.”
The channel has struggled to find a teatime ratings winner since Paul O’Grady defected to Channel 4.
Antony was invited to take on the challenge, having won the second series of Soapstar Superstar earlier last year.
But critics claimed he wasn’t best suited to the chat format.
Hopefully Antony will return with an even bigger and better show to display his talents to the full.
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