Jeremy Piven as Harry Selfridge.
Jeremy Piven as Harry Selfridge.

ā€œIT’S just wonderful.ā€

Oxford Street, London, 1909. Then one year before.

Mr Selfridge opens its doors for business on ITV1 at 9pm on Sunday (January 6).

The beginning of a 10-part series with plenty of drama, romance and sheer fun in store.

American actor Jeremy Piven plays the lead role of Harry Gordon Selfridge, the flamboyant Chicago visionary who invented modern shopping.